Celonis x Mindfuel

More use cases. Less wasted effort. Proof that sticks.

Celonis finds where value hides in your processes. Mindfuel makes sure it gets built, tracked, and proven.

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What you get from this partnership

Three reasons to lead with this in your next customer conversation.

Up to 30%
Less redundant build
cost
Automated asset reuse checks before any development begins. Build only what's actually missing.
More ACV
More use cases, bigger deployments
Every validated use case is a larger deployment and an expansion opportunity for you.
PoV that sticks
Work that doesn't die in
slides
Value Framing feeds directly into a live, tracked workflow, not a deck that gets forgotten.
For Your Role

What this means for your team

Pick your role. Here's your story.

CoE LeadersAccount ExecutivesValue Engineers

Stop losing track of what's being built and why.

  • ✓Full portfolio visibility across all demand and initiatives
  • ✓Consistent prioritization based on value hypotheses, not urgency
  • ✓Automated reuse checks before any new development begins
  • ✓Executive-ready reporting with consistent language across teams
Customer reference

Bayer uses both platforms to increase structure, transparency, and momentum across Data & AI and process improvement initiatives.

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Every validated use case is a bigger deployment waiting to happen.

  • ✓More use cases moving into Celonis = higher platform adoption
  • ✓Customers see consistent, provable value instead of isolated wins
  • ✓Clear pipeline supports upsell and renewal conversations
  • ✓Stronger outcomes reduce churn risk
The commercial logic

Mindfuel solves the demand side of the Celonis value equation. When customers have more validated, execution-ready use cases, adoption scales – and so does ACV.

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Your PoV doesn't end with a presentation, it becomes the roadmap.

  • ✓Opportunities from Celonis registered as structured demand instead of slides
  • ✓Value assumptions and quantified impact captured in the workflow
  • ✓Automated reuse checks before recommending new builds
  • ✓Higher conversion from PoV to operational program
What changes

Instead of ending with a PoV presentation, your Value Framed opportunities are captured, validated, and prepared for design and operational realization in Celonis.

Download the VE Guide
The Partnership

Two platforms. One complete story for your customer.

Each platform solves a distinct part of the enterprise impact problem. Together they close the loop from process intelligence to realized business outcomes.

Celonis

Process Intelligence & Operational Execution

  • →Analyzes how processes actually run instead of how they're supposed to
  • →Identifies high-impact opportunities and quantifies their value
  • →Designs and operates AI-driven improvements that generate measurable RoAI
Mindfuel

Impact Management & Structured Discovery

  • →Captures and structures all demand from business channels and Celonis insights
  • →Validates use cases before any development begins
  • →Prepares execution-ready initiatives and keeps stakeholders aligned from idea to outcome

Together: an end-to-end value journey – from process insight to delivered, measurable business impact.

How It Works

Where the integration actually happens

Demand enters Mindfuel from two sources: business channels and Celonis-identified insights. Two integration points make the handoff seamless.

Integration point 1

Celonis insights → Mindfuel demand

Opportunities identified and value-framed in Celonis are registered as structured demand in Mindfuel. Process context, KPI baseline, and impact assumptions are captured directly into the workflow instead of a slide.

Integration point 2

Automated solution lineage recommendation

During use case discovery, Mindfuel automatically generates a recommended solution lineage based on existing Celonis assets. Reuse is systematically prioritized before new development begins, reducing incremental build cost by up to ~30%.

Interactive Demo

See Mindfuel in action

Walk through the core workflow – from demand capture to validated, execution-ready use case.

Resources

Everything you need

Partnership Intro Deck
The full partnership story: what Celonis and Mindfuel do together, how to position it, and the proof points you need in customer conversations.
Download deck →
Value Engineer Guide
How to use Mindfuel within your Value Framing and post-PoV workflow: covers what changes day-to-day and how opportunities move from Celonis into execution.
Download VE guide →
Account Executive Guide
The commercial story for AEs: why this drives ACV growth, how to position it in customer conversations, and what it means for expansion and renewal.
Download AE guide →
FAQ

Common questions, straight answers

Does Mindfuel replace any part of Celonis?▾
No. Celonis provides the full Analyze–Design–Operate lifecycle to build and run AI-driven operational improvements. Mindfuel strengthens the upstream and orchestration layer – structuring demand, validating use cases, enabling reuse, and preparing initiatives before they enter Celonis for design and operation. The platforms are complementary by design.
Celonis enables operational realization. However, many organizations struggle with structuring and prioritizing demand before it enters that lifecycle. Mindfuel ensures only validated, reusable, and strategically aligned use cases move into Celonis – increasing adoption rates and reducing wasted build effort.
Where does the integration actually happen?▾
Integration happens at two points: (1) Opportunities identified and value-framed in Celonis can be registered as structured demand in Mindfuel, with process context and value assumptions captured directly. (2) During solution discovery, Mindfuel automatically recommends reuse of existing Celonis assets and generates a suggested solution lineage before new components are built.
What is the commercial value of asset reuse?▾
Mindfuel’s automated reuse and solution lineage recommendation reduces incremental development cost by up to ~30% and lowers failure risk by validating value hypotheses before build begins. This compounds across multiple use cases – the more use cases go through the workflow, the more existing Celonis assets are surfaced and reused.
No. While VEs benefit directly during proof of value and post-sales scaling, the primary customer value is for AI, Data, and Process Intelligence CoEs that need portfolio visibility, structured prioritization, and scalable operationalization. AEs also benefit commercially – more validated use cases mean higher platform usage, larger deployments, and stronger expansion motions.
How does this improve Proof of Value conversion?▾
Instead of ending with a slide deck, Value Framed opportunities are captured in a structured workflow, validated, and prepared for Celonis design and operation. Pre-sales work becomes post-sales infrastructure. The same structured workflow ensures continuity after the PoV – use cases remain visible, prioritized, and ready for operational realization.
Is Mindfuel a project management tool?▾
No. Mindfuel does not replace engineering or backlog tools like Jira or Azure DevOps. It operates upstream: structuring demand, validating use cases, governing asset reuse, and preparing initiatives before they move into implementation systems. Once a use case is validated, it moves into Jira or Azure DevOps with ownership, value targets, and dependencies already documented.

Ready to see it in practice?

Book a demo with the Mindfuel team or reach out directly with questions about the partnership.

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