Mindfuel has officially launched its new brand identity, marking the next chapter in its journey to transform how enterprise teams manage and deliver impact across their data& AI initiatives.
As part of thelaunch, Mindfuel announced its platform brand transition from Delight to Mindfuel, unifying the company’s product and market presence under a single, focused brand. The transition is designed to provide greater clarity and consistency for customers and partners, reflecting Mindfuel’s evolution into a dedicated SaaS platform for enterprise Data & AI Impact Management following the sale of its consulting arm in July 2025.
This move signals a clear shift from hybrid services to full product focus, enabling the team to double down on building scalable, productized value for enterprise teams navigating complex transformation agendas. The Mindfuel platform has become the company’s sole engine for innovation and growth, and this new identity makes that evolution visible across all touchpoints.
As a visible next step of this transformation, Mindfuel is introducing a new user experience that will be rolled out progressively over the coming months, focused on clarity, speed, and role-based simplicity.
Updates include:
These enhancements are designed to help data and AI teams move from insight to execution faster, while giving different user roles what they need exactly when they need it.
As a next step, Mindfuel is preparing to roll out a powerful new set of features that will further strengthen how organizations manage, steer, and communicate value across their data & AI initiatives. These upcoming capabilities will significantly enhance reporting and personalization, enabling teams to:
With these innovations, Mindfuel reinforces its position as a platform that not only helps teams prioritize and deliver high-value initiatives but also tell a clear story of progress and results across functions.
The new experience and branding are now live across Mindfuel’s website and platform and will continue rolling out in stages.
This brand and UX evolution are just the beginning. With upcoming improvements, a growing partner ecosystem, and a deep focus on enterprise outcomes, Mindfuel is charting a clear path toward becoming the standard platform for use case discovery and value management for data and AI teams.
To see what’s new, book a demo to find out more about the latest platform innovations.
